There are a tone of businesses in the internet world and a lot of people confused to start a new business also they don't have enough money. so, maybe you wonder is there an easy business to start without money?
Fortunately, Yes!, Print on Demand (POD).
What is print on demand business?
Print on demand (POD): is a process in which you work with a supplier to customize products (like Shirts, hats, bags, Notebooks, etc.) with your own designs to sell on a per-order basis under your own brand, or on POD marketplaces.
After you know the definition of print on demand, let's recognize how this process works:
Step 1: Choose Your Specific Niche
A lot of people when they enter this business they start with a general niche and that is a big mistake, why? because there is a huge competition there. So, your niche should be specific and it is beneficial for you to attract a wide audience. You can start with what you like, simply create a list of all the things you love. such as hobbies(Dancing, Camping, gardening...), quotes, inspiration, motivation, etc. but, Doing what you prefer is not usually works, because your own behavior is different than others. so, you must know what people love to succeed.
There are a lot of things to know if your ideas are what people search for:
Social Media
Social Media (Facebook, Twitter, Instagram, Pinterest...) are platforms that have more engagement can help you know what people are saying regarding your niche.
Search Engines
Search Engines(google, bing, yahoo) have huge data about the world, as an example, Google is the dominant engine and has a tool called Google Trends, it can show you what is the interest of people according to a certain date. After you’ve chosen a niche, you have to find product ideas within that niche. There is a lot of choices, so make sure that your designs will be printed products that make sense for your niche. Then, go to Etsy, Amazon, Redbubble, or other "Print on Demand" marketplaces to figure out if your idea is already sold. Do not worry if it is already selling; it could be a sign that it’s a winning idea!
Step 2: Get Your Designs
Now you got a product idea and a niche, first ask yourself am I a good designer? if the answer is yes, you’ll likely have a benefit over those who aren’t. To create your products, you’ll have to make your own designs.
Maybe you're a skilled designer but, you don't have time. and if you have some money you can outsourcing your designs on Fiverr, Freelancer, or Upwork.
Then, you have to run your website for your product designs. You can easily create your own website and custom store on e-commerce platforms like Shopify, WooCommerce.
Step 3: Add Products to Your Store
At the beginning of this business is hard to print your designs by yourself because you need a lot of things like machines of print. so, you should work with "print on demand" suppliers that allow you to integrate your store directly. Printful, Printify,... those suppliers that integrate directly with e-commerce platforms like Shopify. You, make designs and, these suppliers print designs and get a commission after you get a sale in your store.
Step 4: Market Your Store
This is an important step. When you start running your store, unfortunately, no one can buy from you no matter how your quality of the product is, people buy remarkable things. so, how to make your store very known?
Nowadays, we see digital marketing is very powerful for any business in the internet world. There are many techniques of marketing you can use:
Social Media
As we have already mentioned that Social media platforms have really very strong algorithms that a lot of engagement and also you can use them for free!
After you set up your website, start directly make an account on any platform: Facebook, Instagram, Youtube, Twitter, Pinterest,...
Here are some tricks to help you:
Search for groups that target your niche and post some of your products. And do not post a lot of things frequently because it considers spam, remember to succeed and build your brand in the market you should adding value. This is not about sales!
After you get sales, try to invest in your business by doing ads for your products.
Search Engine Optimization(SEO)
If your website in the first pages of search engines, you're doing great on SEO. So, How to rank your website on these engines?
search engine optimization is about quality content means you should add value to users simply by use keywords that people are looking for because as example google cares a lot about users.
Customer Reviews
A lot of us need trust, before we buy any product from any website we check reviews and comments about what people are saying about products. Customer reviews is a very powerful way to support your business and increase your sales. so, make your reviews from real customers who’ve purchased your products vividly at the top of your website.
Creat Blog Posts
We see many businesses or all of them use content marketing talking about their products or services. As a "Print on Demand" brand, you must create content simply you can do reviews about your own products or other competitors and help people to learn from you, then they can purchase from you in the future. Also, you can share this content on social media to expand your audience and bring a lot of traffic to your website.
Create Tutorials on YouTube
Nowadays, People Become Love Videos so Much and Engage with Them More than Blog Posts. We Can Say that Creating Tutorials Is a Really Very Important and Great Way to Add Value and Redirect Interest People to Visit Your Store, Then They Can Purchase from You.
Step 5: Analyse Your Data
After getting sales and your business is working, it's necessary to do some analysis of your sales to know what product people love more also where you get traffic and a lot of information about your store. You can do all this analysis simply by linking your website to Google Analytics.
To conclude, there is no secret on this "Print on Demand" business to succeed you must invest your time to test new ideas and learn from your mistakes.
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